The holidays are right around the corner, and for many, that means it’s time to start shopping. Despite the popularity of holiday shopping, many shoppers don’t look forward to facing the huge crowds, plus they don’t want to spend too much of their precious time finding just the right gifts.
It’s for these two reasons that online shopping is becoming increasingly popular. Last year, about 82% of all holiday shoppers bought their gifts online. While many holiday shoppers prefer to do their shopping via e-commerce, more and more people are using their smartphones to do it.
Mobile Phone Holiday Shopping Statistics
According to a 2018 holiday retail survey, while more consumers use their laptops or desktops to assist with holiday shopping, the fastest growing way to shop online shop is with a mobile device. In 2017, 83% of the holiday shoppers surveyed used their computer to help with holiday shopping, compared to 40% of online shoppers who used their phone.
Current projections for holiday shopping in 2018 show the numbers of holiday shoppers who plan to use their computer will go down, while the number of smartphone shoppers will increase by 6%.
When it comes to how these consumers are using their devices to help them with holiday shopping, 72% of shoppers are using their phone to check the status of an order and 67% of them are making holiday gift purchases with their phone. Other ways consumers are using their phones to assist with holiday shopping include browsing for gifts, comparing prices, and finding store locations.
What This Means for Retailers
Earlier in the year, Business Insider predicted that for the holiday shopping season in 2018, e-commerce would grow five times faster than in-store shopping, with mobile expected to capture 40% of those e-commerce sales. What this means for retailers is that they have to focus on the user experience (UX) of mobile shoppers. In other words, it’s no longer just about using strategic advertising to get shoppers through their door.
Retailers also have to think about how to convert the CTA on their website’s landing page into a sale. To do this, retailers can take advantage of a free 14-day trial to build a mobile-friendly landing page that offers the ultimate UX. For retailers who want to optimize their website for mobile holiday shoppers, they should make sure it’s ready for Cyber Week, which is when 43% of holiday shoppers in the country do their online holiday shopping.