Research by Strategy Analytics shows that the global 5G smartphone market continues to grow rapidly. At the same time, Apple is the leader – both in piece and in monetary terms.
During the third quarter of the outgoing year, shipments of 5G devices more than doubled compared to the same period in 2020. At the same time, the total revenue from the sale of such devices has tripled.
Apple captures a quarter of the global 5G smartphone market
Apple holds about a quarter of the global 5G smartphone industry by piece. In second place is the Chinese Xiaomi, but the growth in shipments of 5G devices from this company practically stopped in the last quarter. The top three is closed by the South Korean giant Samsung, the demand for devices of which is growing in many regions around the world.
In addition, Oppo, Vivo, Honor and Realme (in decreasing order of share) are among the top players in the global 5G device market.
It is noted that the highest growth rate of 5G smartphone shipments is demonstrated by the Honor brand, which separated from Huawei due to the US sanctions. Honor’s 5G shipments jumped 194% qoq.
Global 5G Smartphone Growth in Q3 2021
“Honor was the fastest growing Android 5G smartphone brand QoQ in Q3 2021”; says Yiwen Wu, Associate Director at Strategy Analytics. “Honor 5G smartphones are rapidly increasing in popularity in China. The brand was formerly a sub-brand of Huawei but was spun out as an independent company earlier in the year. The company’s 50 5G, 50 SE 5G and 50 Pro 5G were its leading 5G smartphones in Q3 2021.”
“Xiaomi, which recorded dramatic growth in global 5G smartphone shipments in 2Q 2021, saw that growth stall in Q3 2021; with shipment growth flat sequentially in the most recent quarter,” says Ken Hyers, Director at Strategy Analytics. “Samsung’s resurgence blunted Xiaomi’s ability to grow in Europe in Q3 2021, while OPPO surged in China. Facing a combined one-two punch from Samsung outside of China and OPPO in China; Xiaomi saw demand for its 5G smartphones slow considerably in Q3 2021.”
“Samsung edged ahead of OPPO to become the second leading Android 5G smartphone vendor globally in Q3 2021”; says Ville Petteri-Ukonaho, Associate Director at Strategy Analytics. “Samsung has returned to positive territory following three prior quarters of negative sequential shipment growth. The company is benefiting from healthy demand across multiple regions for its smartphones, powered by a broad portfolio of devices across multiple price tiers. The combination of leading technology such as foldable display smartphones and multiple 5G devices have made Samsung products; such as its premium Galaxy Z Flip 3, the S21 Ultra and its affordable A-series, the second-most popular brand of Android 5G smartphones globally in Q3 2021.”