Since the demise of 2018 iPhones, Apple decided to change its strategy focusing more on online services. The last year’s iPhones were quite successful in sales, and the upcoming 2020 devices should repeat this success with the arrival of 5G connectivity. At the same time, Apple services are quite successful and the company wants to keep investing in them. The company’s online services represent an increasingly bigger chunk of the company’s income. Now, the Cupertino-based firm is looking to offer bundled plans for its most popular digital subscriptions. This is a move to attract even more costumers joining this fall through the iPhone 12 series.
According to a report from Bloomberg, Apple is preparing a tiered bundle service of its Music, TV, Arcade, News, iCloud Storage alongside an all-new fitness subscription service under the “Apple One” moniker. It’s an interesting name for a service that still remains under wraps. For now, it’s an internal code name for the project. It may come under an official moniker once that the company kicks the new service.
According to the report, Apple will have at least four tiers of its bundled services. The company will have a cheapest bundle offering including Apple TV+ and Apple Music in a single package. The step above will reportedly add Apple Arcade to the mix. The most expensive tiers will include Apple News+ alongside an unspecified amount of iCloud Storage and the new workout app. The upcoming Apple’s fitness app is said to bring virtual fitness classes to your devices and you can follow it with the upcoming service.
The final objective of this bundle program is to offer more attractive aggregate prices to Apple subscribers. In the end, they will look like a better deal for new subscribers. After all, you can get a bundle of services for a fixed price rather than having to pay for each one separately. Worth noting that these bundles will be compatible with Apple’s Family Sharing System.
Furthermore, the report states that iOS 14 will be able to determine your most-used Apple services. As a result, the system will automatically suggest which are the best bundles based on your usage. We are curious to see this system working fully. We expect to see more details popping out by the release of the iPhone 12 series. However, their release will take more time than usual.