Apple-acquired Beats today announced the launch of a special Year of the Tiger edition of its Studio Buds TWS noise-canceling earbuds. They are priced at 1,099 Yuan or around $172 and will be launched on January 1st in China.
The product is obviously designed to welcome the Chinese New Year and comes with a tagline saying: “Listen to the new voice in the Year of the Tiger.” Its design follows the theme as well, with flashy red as its primary color that’s accented with gold stripes to symbolize a tiger.
Both case and earbuds come with the same color scheme and are guaranteed to grab eyeballs due to their extremely unique look.
The Beats Studio Buds were released in June this year in red, black, and white. They are the company’s second true wireless earbuds offering after Powerbeats Pro, and offer ANC and various other goodies despite being cheaper than the AirPods 2.
Audio through the earbuds is produced by 8.2mm dual-element diaphragm drive units that support Dolby Atmos and spatial audio functions. The “b” logo on the earbuds also serves as a button to switch between ANC and transparent modes. Standalone battery life should last for 8 hours but can be stretched up to 24 hours with the charging box.
Apple AirTag Year of the Tiger edition
The earbuds are joined by another product that has received a similar Year of the Tiger makeover – Apple AirTag. Its specialty is a cute little tiger emoji that has been printed on the front.
You can grab this one in Japan, although you might want to hurry since only 20,000 units of these will be sold. There’s also a qualification thingy put in place where you’d have to purchase an iPhone 12, iPhone 12 mini, or iPhone SE on January 2nd or January 3rd to be eligible for the limited edition AirTag.
As for those looking to purchase the Year of the Tiger edition of the Apple AirTag or the Beats Studio Buds TWS noise-canceling earbuds outside of countries that follow the lunar calendar, well, there’s bad news. Neither will be made available globally.