Google keeps experimenting with new products and services. The search giant recently retired Google+ social network after several years. However, Google is not holding itself back after failing with Google+, and it is bringing another social network to existence. Yes, Google is launching another social network known with the name of Shoelace. It is Google’s fifth attempt to succeed in social space after the collapse of Google Buzz, Google Friend Connect, and Google+.
After the Shutdown of Google+ in April, Google is once again back to the square one with the Shoelace. The name itself speaks about its features to ‘tie people together.’ It is based on activities and events happening nearby in and around your city. It is aimed to ‘Supercharge your social life’ with the ability to do things with others who share the same interests. It gives a platform for users having common interests.
The users can organize and participate in the events and activities, called “Loops.” The hyperlocal app is somewhat similar to Facebook Events. It is a boon for those who have recently moved to a new city or looking to explore nearby people.
It is a product of Google’s workshop – Area 120, which aims to facilitate real-world connections.
Unlike other social networks, Google is launching it on a smaller scale. Shoelace is limited for testing in New York. The developers are planning for its launch in other cities, but there’s no information present right now.
The new network is open on an invite-only basis. It has even partnered with few communities from where you can get codes. Moreover, the users can fill this form to get the early access code. The Shoelace app is available both on the Android and iOS devices.