In the first half of February, the smartphone market will be practically calm, and only Samsung with its Unpacked presentation will stir up a calm course of events. The lull will be due to the fact that in China there will come festivities dedicated to the Chinese New Year, which will last for two weeks.
Chinese manufacturers will take a break during the holiday, but after it ends, we will have a series of announcements and one of the most important events in the world of the industry. On February 28, the annual MWC exhibition starts, which will last until March 3. A large number of notable market players will take part in it, and Honor will be among them. On the very first day of the exhibition, it will arrange its event called “The Power of Magic”.
It is easy to guess that in Barcelona the company intends to show devices of the Magic series. It can be a folding Honor Magic V, a MagicBook laptop or other novelties from the series of the same name. Also, it is possible that the company will also arrange the announcement of the global version of Honor Magic 3. There is a month left before the presentation, and during this time the company can release several teasers that will clarify the composition of the exhibitors from it.
Independent from Huawei, Honor is rapidly increasing sales of its smartphones in China. According to Counterpoint Research; third-quarter 2021 shipment volumes ranked the vendor as the third most successful smartphone vendor in the country.
Honor sold 96% more smartphones in the third quarter than in the previous quarter. As a result, the company won a 15% share in the Chinese gadget market; right after Vivo and Oppo (23% and 20%, respectively) according to analyst Counterpoint Research. Surprisingly, Xiaomi, extremely popular outside of China, in the home market is content with only fourth place; and Apple closes the top five.
Initially, Honor was a sub-brand of Huawei; under which devices of the budget and mid-range, as well as models for the youth audience, were produced. This year Huawei sold it to a consortium of companies that includes the authorities of the rapidly developing economic center – the city of Shenzhen. Huawei itself now occupies only 8% of the Chinese market; whereas a year ago it was in the lead with 30%.
The self-sufficient company resumed promoting its products in China; and now it sells rather expensive models, including the Magic3 Pro + smartphone introduced in August, which cost about $ 1250.
We also add that the total quarterly sales of smartphones in the Middle Kingdom fell by 9% in comparison with the previous year.