How to Make the Most of Customer Data for Your Small Business

As a small business, it’s likely that you have to rely on customer data as a way to increase sales and determine where your business is headed in the future. Data collection can seem tedious and in even some ways unnecessary, but it can help your company create a better sales structure that can end up vastly helping your business. Thankfully, there are a number of ways you can make data collection worthwhile for your bottom line.

Here are some ways you can make the most of your customer data for better business practices.

Get rid of Excel

In the past, many small businesses would keep a simple record of their transactions in a physical log or in a spreadsheet. While that might have worked when it was simpler to keep track of inventory and client habits, online sales have changed the game. A spreadsheet is often not enough to track exactly where you might be acquiring contracts, how many have been nurtured properly, and how many conversions have been completed. With so many new applications available, there are better ways to keep track of how well your business is doing.

Take into account security

Another aspect of customer data that is often overlooked is how well it is guarded. Security is becoming more and more of a concern as it becomes simpler for information to be shared online. Customer data is one of the most valuable forms of information you might have as a business, so it can be essential to use a form of software that encrypts things properly.

Even if you have made it impossible for data to be compromised, there is still a possibility that files might be deleted or corrupted. This can cause you to lose years’ worth of files that could be essential to the success of your business. A CRM system can be greatly beneficial in this way, since it will automatically perform backups that keep your clients’ information updated. This can be useful if any of your files are hacked or lost, so you can get back to work in a matter of minutes instead of trying to recover valuable data.

Employ integration

One of the biggest mistakes many small businesses make when it comes to software is they do not take full advantage of the integrations between apps. For example, if you use marketing automation software like Hubspot, and email marketing software such as Mailchimp, you may not be taking advantage of the full range of data that each application provides. In integrating Hubspot with Mailchimp, small companies can come up with a funnel strategy that works to create a better sales process. You could be missing out on developing better processes by not looking into what your business is doing well and what could be improved. Integration not only allows you to step back from managing every aspect of your customer’s journey, but it also allows you to get more out of your applications you are already using.

In conclusion

Customer data can be the key to any problems you are seeing within your sales or marketing funnel. This is why it can be important to carefully look over the information you have, make sure that it is integrated for maximum use, and take care to have it secured.