The popularity of the iPhone 13 series in North America is over the top. In fact, if you say this smartphone is “enslaving” the North American smartphone market, you wouldn’t be so wrong. This is because it appears that this is the only smartphone that people want to buy. The iPhone 13 sales alone in North America is significantly increasing Apple’s overall market share. According to new data from Canalys, smartphone shipments in North America in the first quarter edged up by 4% from the same period last year, with the main driver of growth being Apple.
iPhone 13 sales gave the company 51% of the overall market, with 19.9 million units shipped. This is a 45% increase from the first quarter of 2021. The company said it refocused on the company’s domestic market as uncertainty about foreign demand grew. The new iPhone SE has also helped the company capture more of the mid-range segment.
Samsung’s market share increased by one percentage point to 28% of the total market. However, the other three of the top five are probably the most interesting stories of smartphone sales in North America right now. That includes Motorola’s continued surprise comeback, and a reinvigorated Google into the top five.
The total shipments of the North American smartphone market reached 39 million units, a year-on-year increase of 3.7%. Going forward, Canalys sees supply chain issues as an ongoing issue for smartphone suppliers, but expects the North American market to prioritize and “maintain healthy supply levels.”
iPhone 13 Pro series will increase production by 10 million units
Due to various factors bothering around poor sales, Apple will cut the production of the iPhone SE in the second quarter by 20%. Furthermore, the production of the iPhone 13 will also decline. Nevertheless, the production of the iPhone 13 Pro series will increase by 10 million units. The iPhone 13 Pro will increase its production from 1 million to about 7 million. In addition, the iPhone 13 Pro Max will increase its production from 3 million to about 6 million. This means that the Pro series will add about 10 million units.
Industry insiders speculate that it may be that the Pro and Pro Max versions are not enough relative to the basic version. Thus, Apple plans to increase the production of the Pro series. In terms of iPhone sales in the first quarter, the iPhone 13 accounts for 38% of Apple’s total iPhone sales. The iPhone 13 Pro and Max versions were also quite impressive, accounting for about 30% of Apple’s total iPhone sales. At present, Apple may only increase the production of the iPhone 13 Pro series in preparation for the upcoming iPhone 14 series. After all, the Pro version can be used for a longer time without being eliminated.