Meitu’s phones are easily recognised through the signature design they usually adopt. Sadly, the company couldn’t stay put in the shark-infested water which the Chinese smartphone market is. The innovative start-up was consumed by one of the “Sharks”- Xiaomi. The deal which would see Xiaomi release mobile products under the Meitu brand was first unveiled in November last year. A deadline for mid-2019 was announced when the company will stop manufacturing mobile phones. Apparently, that is coming earlier than expected as Meitu mobile has released a farewell letter to its fans.
The letter recalls, obviously with some nostalgia for those who could relate, the history of Meitu’s mobile phone. The letter was addressed as “To the most beautiful Mito mobile phone users”. The article sought to clarify the terms of the agreement the brand has with Xiaomi. The letter noted that the innovation is more of a transformation of the Meitu mobile phone brand to usher in new upgrade. It also revealed that the brand will continue to develop its impressive imaging technology, tapping from Xiaomi’s R&D towards improving that aspect. The letter also hinted that the phones will be produced and distributed by Xiaomi with a comprehensive technology upgrade and large-scale development. Thus, we should expect new Meitu mobile phones to be more powerful.
Earlier this year, Meitu had already hinted that the new mobile phones will be developed, produced, sold and promoted by Xiaomi. Meitu will only enjoy the sales share proportionally. As such, we can’t say if Xiaomi plans to retain the design style or if it is interested mostly in Meitu’s imaging technology. No worries, the new Meitu phones will soon hit the market, if the post by Xiaomi’s mobile phone product marketing director on Weibo is anything to go by.