Micromax is gearing up to launch another smartphone in India. The device would be called Micromax In 1 and it will launch in India on March 19.
The company has sent out invites regarding the launch and in the poster, it confirms the moniker as “In 1”. The device will debut on March 19 at 12:00 PM IST and the teaser is already live on its website. Micromax made a comeback into the Indian market last year. It launched the budget-friendly IN Note 1 and IN 1b smartphones.
Although the company’s quirky marketing was criticized, it has been emphasizing a lot on its ‘make in India’ ‘Atmanirbhar Bharat'(self-reliant India). To put things into perspective, Rahul Sharma, the founder of Micromax, has said in a recent interview with CNBC TV18 that the company has invested about INR 500 crores for expansion.
Apart from smartphones, Micromax is focussing on a lot of other verticals like smart home products(Smart TV, ACs), feature phones, etc. Coming back, the information regarding the In 1 smartphone is very less right now. However, a report by The Mobile Indian says that it could be focused on budget gaming.
As per the info available from their sources, the report says that the upcoming Micromax phone will feature a MediaTek Helio G95 chipset. This is a slightly boosted version of the Helio G90 and is found on devices like the realme 7 and the upcoming realme 8.
Even though Rahul hinted at the development of a 5G smartphone recently, we feel that Micromax wouldn’t launch one anytime soon. This means the upcoming smartphone could be a 4G-device which goes in line with the above info.
Let’s wait for more leaks to know the position of the third Micromax In smartphone in the Indian market.
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