HMD Global, the parent company behind Nokia, is gearing up for the busy operations leading up to the New Year. The company already has four smartphones currently in the works, although, its also focusing on audio products that it plans to launch in the Indian market.
With the hearables category booming, especially in regards to the truly wireless earbuds segment, it arrives as no surprise that the Finnish brand is also seeking to compete in the market. However, the brand will have its work cut out for it since the audio accessory category has highly competitive Chinese smartphone makers as well. This includes brands like, Xiaomi, Oppo, OnePlus, Realme, and even POCO is set to join in as well.
In an interview with India Today, Sanmeet Singh Kochhar, Vice President for HMD Global stated that the company plans of bringing more audio based products to India next year. This would include the likes of TWS earbuds, wired headphones, and more. The official added that “TWS earbuds and wired headphones are big markets right now and we are focused on these. Depending on the price band, we will have our audio offerings on both online and offline platforms. It will likely be a 40 to 50 per cent online presence and the rest in the offline market.”
Kochhar believes that these new audio accessories will pair well with Nokia smartphones. As of right now, the brand only has a limited offering of products in the hearables category, with one being the Power Earbuds Lite, and the other being the Nokia True Wireless Earbuds. Both of these are Bluetooth powered earphones. Apart from audio products, the company is even seeking to bring new tablets into the region as well. Earlier, it had launched its first ever T20 tablet, which the official said performed well. So, the company is also seeking to expand on its large screen device offering.