Virtual assistants have become a very popular complement to smartphones and smart speakers, but it is difficult to defend that we need new assistants in the market.
However, Oppo has decided to join the fight with its new assistant Breeno , which has been announced at its 2018 developer conference in Beijing this week as “an intelligent assistant for the 5G era”.
It is unclear how Oppo plans to use 5G connectivity in its virtual assistant, but the term 5G is in vogue.
“The cognitive technologies represented by natural language understanding, knowledge graph, context computing, and personalized recommendation enable Breeno to more comprehensively understand the world,” Oppo noted in a press release.
The firm adds that the service will integrate “sensor technology with natural multimodal interaction” to understand user requests. In addition, Oppo says that the assistant will have “capabilities for the entire system” , which possibly suggests a deep integration with the smartphone.
Breeno will also be available to developers and partners, opening the door to compatible devices and new skills, said Andy Wu, Oppo’s global vice president.
At the moment, Breeno is only available in China, where it will compete with the assistants AliGenie of Alibaba, DuerOS of Baidu and Xiao of Xiaomi. The company will also need to compete with Amazon, Google, Microsoft, Samsung and Apple if it brings the service to more countries.