According to recent reports out of China, South Korean manufacturing giant, Samsung, opened its first flagship experience store in Shanghai, China. This is Samsung’s largest flagship experience store in Asia, covering an area of nearly 1,000 square meters. Interestingly, this store is facing Apple’s Nanjing East Road store.
At the beginning of October, Samsung closed the last Chinese factory in Huizhou. Presently, Vietnam and India are now its main production bases for mobile devices. Samsung said that this move is to adjust the industrial layout to adapt to the Chinese market. Opening one of Asia’s largest flagship experience stores in Shanghai may be one of the changes in the market.
The new Samsung flagship experience store has two sections and covers about 1,000 square meters. The experience store not only displays Samsung’s full range of mobile smart terminal products but also creates a one-stop retail system integrating experience, sales, and service. In addition, the experience store also set up a 5G experience zone where people can experience large-scale cloud games based on 5G network and watch live HD video broadcasts.