According to IDC (International Data Corporation), the wearables industry has seen a significant rise in the third quarter of 2019. The firm attributes this surge to one particular subcategory that had the highest impact which is the “hearables” market.
In the report, the wearables industry saw a significant growth of 94.6 percent in the third quarter of 2019 compared to 2018’s third quarter. The “hearables” category, that includes wireless earphones, headphones and more of the sort, had a major impact in the industry. The report accredited this major popularity rise to Apple with its AirPods.
Apple AirPods and Samsung Galaxy Buds
Since its release, the AirPods have created a massive trend that saw many companies produce either look-alikes or similarly functioning audio gadgets. Currently, the Cupertino-based company is the world leader in terms of market share in the wearables category with 29.5 million units being shipped in Q3 2019 in comparison to just 10 million units in Q3 2018. This showcases a notable growth of 195.5 percent and a total market share of 35 percent this quarter thanks to its strong AirPods sales and popularity.
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Xiaomi, the Chinese tech giant, arrives second with a 14.6 percent total market share. Furthermore, the company saw a sizeable growth of 66.1 percent from Q3 2018 to Q3 2019. On the other hand, Samsung took spot number three with a 9.8 percent market share owing to 8.3 million units being shipped in this quarter in comparison to 3.2 million in Q3 2018. Huawei arrives behind Samsung with a big leap of 7.1 million units being shipped over 2.3 million over last year’s third quarter, taking 8.4 percent of the total market share.
Wearable Companies Market Share (Courtesy: IDC)
The report also offers a breakdown of exact wearables subcategories to indicate growth. Thus, we see earwear (earphones and headphones) seeing massive growth. With a total of 40.7 million units shipped over last years 11.8 million, earwear alone sees a Year-on-Year growth of a whopping 242.4 percent.
Wearables Subcategory Market Share (Courtesy: IDC)
Other categories like wristbands and smartwatches saw a YoY growth as well but were nowhere near the “hearables” subcategory. And with more and more smartphone OEMs moving away from the 3.5mm headphone jack, the industry is expected to continue rising at a strong pace.