The Xiaomi 12 series is set to be among the first adopters of the newly launched Qualcomm Snapdragon 8 Gen 1 SoC. But with the device offering top notch specs and features as a flagship, it seems that the pricing might be higher than its predecessor.
According to @李昂昂昂啊 on Weibo (a Chinese microblogging website), most brands apart from Motorola will be launching smartphones, which feature Snapdragon 8 Gen 1, at a cost higher than 4,000 Yuan (roughly 630 US Dollars). Apparently, only few smartphone makers that were able to acquire inventory of the latest chipset before New Years would be able to offer their flagships under the 4,000 Yuan price point.
On the other hand, the brands releasing their device later on would have to deal with a rise in chip cost due to ongoing shortage of semiconductors. As of right now, the Chinese tech giant is expected to launch three models in the Xiaomi 12 series. While the lineup was initially expected to be the first to launch a device with Snapdragon 8 Gen 1 SoC, Motorola’s upcoming Edge X30 series will actually be the first.
Furthermore, the tipster also added that the Moto might be able to keep the pricing of the Edge X30 under 4,000 Yuan. In other words, this puts more pressure on Xiaomi regarding the pricing at which it launches its newest flagship. Last year, the company’s 11 series started from 3,999 Yuan. However with the rising cost of materials, shortage of chips, and other supply chain issues, the pricing of the 12 series could start from 4,299 Yuan (roughly 680 US Dollars). The tipster also added that handsets with 2K panels would likely go for 5,000 Yuan (roughly 790 US Dollars) or higher.