Zomato is aiming to deliver food to its customers in 10 minutes. This new model of instant delivery will be first tested in Gurugram from April.
Deepinder Goyal, Co-founder, Zomato said in a blog post, “After becoming a frequent customer of Blinkit (backed by Zomato), I started feeling that the 30-minute average delivery time by Zomato is too slow, and will soon have to become obsolete.
The company announced “Zomato instant” which will guarantee 10 minute delivery of 20-30 bestseller dishes from restaurants around your area. The delivery system will work by relying on a dense network of finishing stations (delivery hubs). The model follows in the footsteps of the dark store model implemented by quick commerce startups such as Zepto, Blinkit, and even Swiggy.
Each finishing station will have approximately 20-30 dishes based on the demand and preferences of customers in the area. Zomato will be using the existing data of 1.35 billion orders to help figure out the bestseller dishes in a particular area. Zomato will use sophisticated dish-level demand prediction algorithms and in-station robotics at each warehouse to ensure quick deliveries.
Goyal said that “The fulfillment of our quick delivery promise relies on a dense finishing stations’ network, which is located in close proximity to high-demand customer neighborhoods. Sophisticated dish-level demand prediction algorithms and future-ready in-station robotics are employed to ensure that your food is sterile, fresh, and hot at the time it is picked by the delivery partner.”
On the question of safety of its delivery partners, Deepinder Goyal said, “That Zomato would not compromise the safety of delivery partners, and partners won’t be pressurized to fulfill Zomato’s 10-minute delivery promise.”
Goyal also added, “Before we even talk about this, we will start with a clarification – to fulfill our quick delivery promise, we do not put any pressure on delivery partners to deliver food faster. Nor do we penalize delivery partners for late deliveries. The delivery partners are not informed of the promised time of delivery. Time optimization does not happen on the road, and does not put any lives at risk.”
This new delivery system will be a revolutionary change and would reduce the price for the customers by almost 50 percent.